Lexus may be behind other luxury brands when it comes to getting full-electric vehicles into its U.S. showrooms, but when the first of at least four new EVs arrives late next year, the brand will rely heavily on its dealer network to catch up with — and perhaps overtake — its competitors.
Lexus has been cast in a starring role in the $70 billion investment Toyota Motor Corp. will make globally in electrification, including half for battery-electric vehicles. CEO Akio Toyoda laid out the automaker's ambitious plans in a presentation in Tokyo this week that featured him speaking in front of 16 future battery-electrics. Those vehicles, which Toyoda said were planned for production and were among 30 EVs planned for global markets by 2030, included a midsize pickup, an off-roader heavily resembling the former Toyota FJ Cruiser and four Lexus vehicles.
But for Lexus to succeed in the U.S. — the brand's biggest global market — it will need the help of supporti…