The first of the year is the perfect time to build a forecast based on what's possible if we focus on the details that drive profitability. Most dealers start that process by evaluating the performance of all the different profit centers of the dealership: car sales, finance and insurance (F&I), parts, and the service department and body shop. The result? A prediction for the growth expected from each department and a clear idea of what investments could accelerate that growth.
However, this careful assessment and the resulting plans often don't trickle down to reinsurance or participation programs. The truth is that the performance of every other department directly impacts your reinsurance program. If you start viewing your reinsurance and participation programs as additional profit centers, there are several significant opportunities to improve overall performance. As we begin 2022, take the time to consider how you can optimize the way you do business.
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