John Hiester, dealer principal of Hiester Automotive Group, and Matt Arnold, senior regional vice president of auto finance at Ally Financial, talk about how dealerships can effectively leverage digital options to keep in touch with customers and create content that improves customer satisfaction.
Transcript:
Automotive News Hi, everyone, this is Jackie Charniga with Automotive News. And welcome to the All Ears podcast. This podcast is sponsored by Ally Financial and is produced by the Automotive News Content Studio. In each episode, we delve into topics important to executives in automotive retailing, which have allies leaders to offer actionable solutions for dealers and others to successfully navigate transformational changes in the industry. Today, we catch up with John Hiester, dealer principal of Hiester Automotive Group, and Matt Arnold, senior regional vice president of auto finance at Ally Financial, to discuss methods dealerships use to keep car buy…