Daimler CEO Ola Kallenius is pursuing a higher valuation for the luxury-car maker as the manufacturer shifts deeper into EVs packed with digital gadgets.
Following the spinoff of Daimler's truck unit in December, the automaker is changing its name to Mercedes-Benz on Feb. 1, to signal its segue to a nimble standalone unit tackling the industry's transformation.
Mercedes aims to have battery-powered models in all its segments this year to rival Tesla.
"We have a real chance to raise the multiple," Kallenius told reporters on Friday, without naming a specific target valuation for the company, which has gained around 40 percent in value over the last 12 months to a current value of 74 billion euros ($82.4 billion).
Kallenius pointed to the higher valuations attached to other luxury and technology stocks. "If we can boost cashflow and our multiple, there’s lots of potential in the Mercedes-Benz stock," he said.
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