There's a message behind Eugene Levy's flowing hair, leather jacket and bravado in Nissan's Super Bowl spot.
The actor, known for his comedic roles, morphs into an action hero when he gets behind the wheel of the redesigned Z coupe and zooms past a new Nissan entry — the electric Ariya crossover — in the process.
Levy's dramatic makeover is a nod to Nissan's ongoing transformation.
Redesigned versions of the Frontier, Rogue and Pathfinder are on the market alongside the recently freshened Armada and Kicks. Those vehicles will be joined this year by the reworked Z and the Ariya, the brand's second battery-electric vehicle after the Leaf.
Allyson Witherspoon, chief marketing officer for Nissan U.S., wants viewers to see Nissan "in a different light and in an unexpected way" in the ad, which is called "Thrill Driver." The spot also features actors Brie Larson, Dave Bautista and Danai Gurira, who are all action heroes in their own right, and C…