Hoping to attract more drivers, Uber Technologies Inc. is testing a new earnings algorithm in 24 U.S. cities, allowing drivers to see pay and destinations before accepting a trip. The algorithm also raises the incentives for drivers to take short rides.
The changes, now in pilot programs, mark the most wide-ranging updates to Uber's driver pay algorithm in years and come at a time when the company is still trying to win back drivers who left when the pandemic began. Passenger fares won't change.
Drivers have long demanded the ability to see the fare and destination before accepting a trip, but Uber has resisted, saying it could open the door to drivers cherry-picking trips or discriminating against riders in disadvantaged neighborhoods.
Uber already has a similar program in California, launched in the wake of a 2020 state battle over gig worker rights to prove its drivers are independent contractors.
Uber says the U.S. …