Alan Mulally's called his plan to unify Ford Motor Co.'s longtime factions and silos One Ford.
Now, Jim Farley is creating two Fords: Ford Blue for the F-150s, Broncos and other gasoline vehicles the company sells today; and Ford Model e, the electric vehicle side. The head of Model e — that definitely won't be confusing for a company with a vehicle called the Mach-E — is none other than Farley himself.
It's not as drastic as a complete spinoff of the EV business, which some on Wall Street had been hoping for to unlock value. But it sure looks like a reversal of the Mulally doctrine that everyone at Ford should act and feel like they're on the same team, even as Farley encourages collaboration between the two sides.
It will mean some big changes for dealers and is the kind of move that could ultimately define Farley's legacy, as Automotive News' Ford reporter, Michael Martinez, highlights in two stories …