Automakers and their retailers are getting creative in the race for service technicians.
In February, Mercedes-Benz USA partnered with Job Corps to grow its technician ranks. In March, Ford Motor Co. announced a $1 million scholarship fund for future technicians in four U.S. cities.
And Volvo Cars, in an effort to recruit more female technicians, has redesigned its shop uniforms to better suit women.
Female technicians typically have to wear ill-fitting uniforms designed and sized for men. So Volvo aimed to create a uniform that would fit women without making them stand out among their peers.
"While the existing uniforms are meant to be gender neutral, the feedback we received from our female technicians was that the cut and fabric was made with a man's traditional build in mind," said Volvo Car USA and Canada marketing head Leigh Moynihan. Several "female technicians flagged the need for a specific uniform to better …