As Nissan gears up to launch a wave of pricey next-generation electric vehicles, the EV pioneer is turning to its dealers to share in some of the financial pain.
The Japanese automaker is considering a cut of 2.5 percentage points in dealer margins on the Nissan Ariya, a 300-mile electric crossover set to arrive in the U.S. this fall.
Under the new plan, retailers could receive 8.5 percent of the vehicle's sticker price as a profit margin, dealers briefed on the matter told Automotive News last week. That's less than the 11 percent margin Nissan dealers earn on combustion-engine models.
Nissan, which has not finalized the plan, told dealers the profit cut is needed to help offset R&D investments in EVs, the sources said.
The automaker declined to confirm margin discussion details.
"We are working closely with the dealer network to ensure that our programs deliver strong customer satisfaction and preserve the long-term…