PHOENIX — The launch edition of the GMC Hummer EV is already the most well-equipped trim the brand offers on any vehicle, but early buyers are decking out the pickup even further.
"Every Hummer is loaded up. Every single one," said Howard Drake, dealer principal at Buick-GMC Sherman Oaks in Southern California.
Nearly all of Drake's 17 Hummer Edition 1 customers have spent $4,000 for an exterior lighting package and the hard power-retractable bed cover. That's on top of the $112,595 price, including shipping.
Many customers also have purchased the tailgate audio system and a kit to store the Hummer's roof panels in the front eTrunk.
Drake's dealership sits near star-studded Hollywood and Beverly Hills, Calif. Most of his initial Hummer buyers are household names, including renowned chef and restaurateur Wolfgang Puck.
More than 66,000 less famous consumers have reserved a spot in line for the pickup or the…