NEW YORK — General Motors and Ford Motor Co. have laid down the gauntlet in the electric pickup space on range and performance.
Stellantis' Ram brand, still two years away from releasing its own battery-powered pickup, can't beat them on timing, so it's working on setting a new benchmark instead.
Ram will be watching closely as Ford starts selling the F-150 Lightning this month, and its designers and engineers are using the lag to learn what consumers really want from an electric pickup.
The brand, using insights gleaned from its Ram Revolution insider program and a series of town hall conversations called the Ram Real Talk Tour, hopes to swoop in with a superior offering after its rivals cultivate a market that barely exists today. It plans to show an electric pickup concept for the first time this year.
Ram CEO Mike Koval said the brand will pair what it learns from pickup owners with the knowledge it already has about the capabilities of comp…