A dealership's employee diversification strategy can't be just empty words. It requires an intentional mindset from leadership to set the tone for the rest of an organization, said Frank Williams, who owns four RML Automotive Group dealerships in Alabama and Tennessee.
Williams said such an approach was on display when Black Entertainment Television co-founder Robert Johnson partnered with the McLarty-Landers Automotive Group in 2007. At the time, Johnson said one mission of the RLJ-McLarty-Landers Automotive Group, now known as RML Automotive, was to recruit and train minority entrepreneurs to manage dealerships while putting them in a better position to raise capital to buy their own stores.
The company carried out this vision and made Williams its first minority dealer partner in 2008, when he assumed control of Landers McLarty Dodge-Chrysler-Jeep-Ram in Huntsville, Ala. Williams, after getting his opportunity, brought the same commitment to diversity over …