The U.S. light-vehicle market, hobbled by parts shortages and other production bottlenecks, has stalled in what is normally a robust spring selling season.
But the exotic and ultraluxury market is rolling on and revving up.
Rolls-Royce and Bentley are coming off record sales in 2021 and on pace for more gains in 2022.
Those two companies — along with Tesla, BMW, Mini and Genesis — were the only brands to post higher U.S. sales in the first quarter.
Alan Haig, president of Haig Partners, a dealership buy-sell advisory firm, said combined U.S. sales at seven exotic and ultraluxury brands — Lamborghini, Maserati, Bentley, Rolls-Royce, Ferrari, McLaren and Aston Martin — jumped 5 percent from 2018 to 2021.
"The market is far less volatile and more lucrative today because of the rise in affluent households," Haig said. "And the manufacturers are responding with new product and higher prices."
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