Stellantis challenged groups of college students to devise apps that use real-time vehicle data to "gamify" driving.
The April "hackathon" in Detroit yielded numerous creations meant to encourage safer behavior behind the wheel and make commutes more engaging.
The winning team was awarded $15,000 for an app that dishes out points for safe driving techniques, while deducting points for riskier behaviors. The idea is that users could compare their performance with other drivers and leverage high scores to get discounts for vehicle service, merchandise and insurance.
Watching the projects come together gave Stellantis a view of perspectives and ideas that the company can layer into its plans, said Charlie Cross, Stellantis' head of connected services.
"We gave them this challenge and said we have all of this data we can get from vehicles — we have all these different capabilities," Cross told Automotive News. "Basically…