TOKYO — Nissan Motor Co. has stopped taking U.S. preorders for its new Japanese-built Ariya electric crossover, as the critical EV launches into an industry beset by supply chain mayhem.
Nissan COO Ashwani Gupta said it is better to limit orders to what can realistically be delivered in a timely manner rather than potentially aggravate eager customers by making them wait too long.
"Every customer wants to have it, and we don't want customers to wait," Gupta said, adding that Nissan is simultaneously juggling high demand for the model from the U.S., Japan and Europe. The model will go on sale this fall in the United States.
"Ariya has been successfully accepted around the world," Gupta said. "Even in the United States, we had to request our customers to stop the orders."
The crossover is Nissan's second EV after the Leaf, which has grown long in the tooth. The automaker also faced delays in getting the vehicle's new p…