Younger car buyers were less likely to recommend the dealership experience and had more frustrations with the car-buying process than older consumers, according to a survey by CDK Global Inc.
The study, released Thursday, surveyed 1,100 recent car buyers in December and analyzed their preferences and frustrations with the car-buying process by various age groups.
The study classified members of Gen Z as car buyers from the ages of 18 to 25, millennials as 25 to 40, Gen X as 40 to 55 and baby boomers as those 56 and over.
CDK said 81 percent of Gen Z members said their biggest priority when purchasing a car was taking their time and exploring all of their options, compared with only 73 percent of millennials, 60 percent of Gen Xers and only 45 percent of baby boomers. The survey also said members of Gen Z had more difficulty purchasing a vehicle online than older generations.
Brendan Dougherty, CDK's director of product marketing, attributed this t…