A California dealership group and a former customer have agreed to a $2.5 million class-action settlement in a case surrounding ringless voicemails — a practice that is popular among auto dealers.
The allegations against Moss Bros. Auto Group, based in Riverside, Calif., claim the company continuously used ringless voicemails that amounted to "aggressive unsolicited marketing" that violated the Telephone Consumer Protection Act.
Ringless voicemails are phone calls that deliver messages directly to a consumer's voicemail and do not trigger a typical ring on an individual's phone. The plaintiff said the messages are "essentially the same as the method for transmitting text messages."
Due to their nature, ringless voicemails cannot be blocked in the same way other unsolicited calls can. Some car dealers have adopted the method as a way to telemarket to customers without being accused of violating the law.
The Telephone Consumer Protection Act prohi…