The rising popularity of Zelle, Venmo and other digital payment platforms has leaders at some large dealership groups asking: Why not try using such technology to pay consumers for their used cars and trucks?
Zelle is being used at some of the nation's largest dealership groups. AutoNation Inc., Group 1 Automotive Inc. and Penske Automotive Group Inc. all offer it as an option vehicle sellers can select to receive payments. Meanwhile, Tampa, Fla.-based Morgan Automotive Group is testing Zelle this summer.
Consumers' interest in instant payment transfers conducted via apps has shot up in part because it means they could get their money more quickly. Assuming all goes smoothly, sellers can receive the payment for their vehicle within mere hours, dealership group executives told Automotive News.
"Usage definitely has grown over time," said Paige Goodwin, Group 1's director of digital retailing. "We are right now averaging between 400 and 450 Zelle transac…