TRAVERSE CITY, Mich. — Greg Brannon's message to the auto industry is probably not what many technology suppliers want to hear these days.
It's that the industry's race to fully automated driving is misguided, and most consumers don't want it.
Brannon, director of automotive engineering and industry relations for the membership-based driver services organization AAA, brought his argument to the Center for Automotive Research's Management Briefing Seminars here this week, where automated driving is a hot topic.
"There's just no business case for full autonomy for individual ownership," Brannon said during the event. "What we're trying to say is, let's do a better job of the safety technologies that people can go out and purchase today, the features they really want and are willing to pay for."
Brannon told the audience that his blunt view was not merely his own. A survey of AAA's 62 million members found that 77 percent of respondents said they wan…