Ayman Moussa is doing more with less.
The co-owner of Carnamic in Hayward, Calif., leverages technology and a lean organizational structure to operate his eight Bay Area stores with about half the employees of a typical dealership.
The group, which has Nissan, Infiniti, Mitsubishi, Hyundai and Kia stores, sold 4,286 new and used vehicles last year.
Carnamic stores have six salespeople vs. the 12 found on a typical sales floor, said Moussa, who launched the company with his brother Chadi more than a decade ago.
The salespeople are product specialists tasked with walking potential customers through the vehicle, answering questions and conducting test drives. The product specialists are not involved with making the sale.
That's the responsibility of the store's two sales managers, who also handle arranging financing and selling aftermarket products.
"Our sales managers control the entire sales…