Honda will use its forthcoming CR-V Hybrid to hold onto EV-minded buyers until its Prologue electric crossover arrives at U.S. dealerships in 2024.
Shoppers for the hybrid compact crossover, which goes on sale this fall in two well-equipped trims, the Sport and Sport Touring, will be able to opt into a two-year lease that will let them easily swap into a Prologue electric vehicle when it reaches dealership lots.
While final details have not been worked out, "there will be some sort of benefit to purchasers of the Prologue from having taken the lease, whether it's a financial incentive or something else," said Gary Robinson, American Honda's assistant vice president of product planning.
Robinson said the CR-V serves as a steppingstone to other Honda crossovers. "About 60 percent of CR-V buyers are repeat Honda customers," he said. "They're buyers who continue to stay in the brand."
Honda predicts that half of all CR-V buy…