Hyundai Motor Group will attempt to speed up its construction of a massive new manufacturing project in Georgia to get a fleet of U.S.-made electric vehicles to market sooner.
But until then, the company and its three brands — Hyundai, Genesis and Kia — will face a "severe impact," acknowledged Jose Muñoz, Hyundai Motor Co. COO, speaking at the plant's official groundbreaking last week.
"The issue is how do we handle the next two to three years," Muñoz said of the company's new situation.
The group has been on an EV sales tear this year with the Hyundai Ioniq 5, Kia EV6 and Niro EV and Genesis GV60. The three brands together hold the No. 2 slot behind Tesla in terms of EV registrations through August, with a 9 percent share of the EV market, according to Experian.
But since the company announced its intentions to invest in Georgia in May, the passage of the Inflation Reduction Act in September has altered the content a…