One out of many: Mobis unites tech components

The art of future cockpits is not just a rethinking of one or two components, but a melding together of several technologies, seen here in COMFI — a cockpit concept that South Korean supplier Hyundai Mobis unveiled this year that stands for "convenient, comfortable, optimized, mobile, functional and illuminated."

In addition to supplying finished cockpits, Mobis makes a wide range of products that already interact with the cockpit, including airbags, headlights, brake systems, steering parts, multimedia systems, instrument panels and front-end modules. COMFI proposes an integration of the technologies, with such features as a pop-up steering wheel, a retractable table to give passengers a quick work surface, sliding side mirrors, a movable controller and display screen, and 3D pattern lighting to create a futuristic ambiance in the cabin.

"As autonomous car technologies are being deployed at a larger scale, the linchpin of automotive control is the shift from …

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Road trip revolution: Holoride focuses on fun

In the near future, getting there might really be half the fun.

Holoride, a Munich in-vehicle tech and entertainment startup, has pioneered a virtual reality-based platform that's designed to bring unique content to teenagers and other young-at-heart riders in the car.

No more utilitarian travel between point A and point B. Holoride intends to turn car rides into something resembling a theme park experience, and it is working with carmakers, gaming companies and movie studios to make it happen.

Holoride is launching its first product with Audi, from which it spun off, in certain 2023 vehicles in mid-November. It is expected to reach the U.S. next year.

Holoride melds real-time vehicle data on speed, motion and whereabouts into the virtual experience, forming a new type of content and differentiating the company from other efforts in the in-vehicle entertainment space.

Nils Wollny, CEO of Holoride, co-found…

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Qualcomm’s digital chassis will manage floods of data

As vehicles morph from machines into devices, companies such as Qualcomm Technologies are developing digital analogs that mirror the terms of older vehicle systems.

Qualcomm's Snapdragon Digital Chassis is one example. It comprises multiple cloud-connected platforms that manage telematics and connectivity, digital driver and infotainment screens, driver assistance and autonomy features.

The Snapdragon Digital Chassis is designed to help connected and intelligent vehicles keep all the information they collect under control. Automakers can customize each component to meet the needs of each model that uses the system, and those components are also continually upgradable, Qualcomm said.

The Snapdragon Digital Chassis will appear in some upcoming high-end electric vehicles, including the Cadillac Lyriq and various Mercedes-Benz models. Mercedes will use Snapdragon components in future infotainment systems, including to control the telematics connections an…

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Continental widens dash screen from pillar to pillar

Tesla pioneered the concept of large dashboard touch screens a decade ago, and the rest of the industry followed. Automotive electronics and tire supplier Continental plans to join the party, offering a pillar-to-pillar display in a production vehicle that will arrive in 2024.

Continental hasn't said what company placed the order, except to say it is "a well-known global vehicle manufacturer."

Technically, multiple screens are hiding under the shiny surface, but Continental said it made the transitions between them nearly invisible. Continental used its knowledge of supplying unusually shaped displays to make multiple screens work together in a single wide display surface. Continental also integrated in-cabin monitoring sensors in its wide screen.

In the cockpits of the future, information flows both ways.

A series of screens that stretch across the entire dashboard does not necessarily have to disturb the driver.

In April, Continental an…

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Continental makes impact with material

The interiors of the future are likely to be made with more sustainable materials, as automakers and suppliers look to reduce their carbon footprints and impact on the environment.

Take a surface material developed by German supplier giant Continental, for example. Benova Eco Protect can be used on instrument panels, door panels, center consoles and other areas of the cockpit and is about 20 percent lighter than comparable materials. Benova Eco Protect is not made with any products with an animal origin or that contain plasticizers or solvents, reducing its overall carbon footprint.

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FTC targets bait-and-switch pricing

The Federal Trade Commission followed its June proposal to regulate dealership advertising and add-on products with an Oct. 20 plan to curtail bait-and-switch pricing and charges for valueless items across multiple industries.

"The FTC's at it again," said Randy Henrick, a compliance attorney for Ignite Consulting Partners.

The FTC auto retail plan unveiled in June sought to combat bait-and-switch advertising with a requirement for dealerships to disclose an "offering price" — an out-the-door amount before government fees or taxes the retailer would honor for any consumer. Dealerships also would be banned from selling any accessories or finance and insurance products that "do not provide coverage for the vehicle, the consumer or the transaction, or are duplicative of warranty coverage for the vehicle."

The FTC on Oct. 20 followed up its dealership-specific bait-and-switch regulations by starting on rules to attack what it called "…

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Pa. senator-elect calls old Chevrolet dealership home

Pennsylvania's next U.S. senator lives in a century-old former Chevrolet dealership outside Pittsburgh.

John Fetterman, a Democrat who defeated TV doctor Mehmet Oz last week in the nation's most expensive Senate race, converted two floors of the Superior Motors building in Braddock into his family's home. Their main living quarters are where the service department operated, and ramps that employees used to drive cars between floors still provide access to a rooftop patio.

Fetterman and his wife, Gisele, bought the space in 2013 during his 13-year stint as the city's mayor. The couple, who have three children, had to have an abandoned Chevy taken out of the building by crane, according to a 2020 profile in Pittsburgh Magazine.

"I suspect I'm the only mayor in America that can say he lives directly across the street from a steel mill," Fetterman said in a 2017 video by PennLive.com. "I count Andrew Carnegie's steel mill as my neighbor.…

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The latest numbers on the microchip shortage: Fewer cuts, outlook improves

The estimated number of vehicles axed from automakers’ production plans this year because of the microchip shortage fell slightly last week.

In its latest estimate, AutoForecast Solutions said 3.9 million vehicles have been cut by automakers worldwide this year, a slight improvement from the 3.93 million units it reported a week earlier. 

The numbers are a welcome reprieve for the industry. Looking ahead, microchip availability could improve next year as demand in other sectors eases, said Sam Fiorani, AFS vice president of global vehicle forecasting.

“Moving some of the production capacity to automotive chips could ease the tight supply and might shorten the production bottlenecks, possibly by the middle or late in the new year,” Fiorani wrote in an email.

Source: AutoForecast Solutions Inc. autoforecastsolutions.com

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Column: This time, is Fisker ready for launch and beyond?

GRAZ, Austria — As I often say: Starting a car company is really hard — that's why basically only one outside of China has been successfully launched and sustained in the last half-century.

One of those that tried and failed was Fisker Automotive, which offered a luxury plug-in hybrid but didn't last long, largely because of supply chain woes and a lack of cash.

Henrik Fisker's second shot at an eponymous automaker, Fisker Inc., is also coming out at a time of great economic turbulence. But it's also a very different company: electric vehicles, not PHEVs; aiming for mass-market, not luxury, appeal; defining the brand with ecological sustainability from the start.

And this time, he has his wife with him in the C-suite.

Geeta Gupta Fisker — who has a Ph.D. in biotech and organic chemistry — is a force in the young company, which is not a surprise given that she is the CFO and COO. But more important is how her talents complement her husband's. Whil…

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Why walk at work when you can cruise in VW’s EV chair?

It was probably just a matter of time until someone put a motor in an office chair.

That someone turned out to be Volkswagen, which built a five-wheeled vehicle for cubicle dwellers. The VW electric chair — er, that may not be the best name for it — has a top speed of 12 mph and a range of more than 7 miles. It has LED lights and turn signals, and a rearview camera to catch the boss sneaking up from behind.

It's not available to buy, but VW says consumers will be able to take it for a test roll at select Norway dealerships.

"The chair is designed to give those who work in an office a feeling of what it's like to have a car from Volkswagen Commercial Vehicles as your workplace," a brochure reads. "You can drive, honk, and listen to music — even signal as you take a turn into a meeting room."

If an after-work soiree breaks out, the LEDs can be turned to Office Party Lights mode. And if the 300-cubic-inch trunk isn't large e…

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NAMAD taps retail outsider as first new president since 2006

The National Association of Minority Automobile Dealers has a new leader.

Hugene Fields, an industry outsider who has worked in the nonprofit space for 15 years, was named president during the organization's convention in Miami last month.

Fields, 35, takes the reins from Damon Lester, who had been at the helm since 2006. Lester, who joined NAMAD in 2002 as its vice president of operations, became a dealer himself in 2021 when he bought Nissan of Bowie in Maryland.

Lester became president not long before the economy faltered and caused the number of minority-owned stores to plummet. Minorities owned 1,805 dealerships in 2005, according to NAMAD data, but the Great Recession took hold soon after and sent this tally spiraling to 875 by 2011.

After that tough stretch, the numbers have been on an upward swing. The industry saw the biggest gain last year in minority-owned dealerships since 2012, adding 109 rooftops to bring the total to 1,366.

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New NAMAD President Hugene Fields brings outsider’s perspective to auto retail

Just like his predecessor, new National Association of Minority Automobile Dealers President Hugene Fields brings a fresh outsider's perspective to the group.

Fields, who was introduced as president in October at NAMAD's annual convention in Miami Beach, Fla., has 15 years of experience in nonprofit organizations. During eight years as an auditor, he traveled to 35 countries to perform various procedures with nonprofits. Afterward, he worked with nonprofit groups to help them develop their strategic plans.

The Maryland native has a bachelor's degree in accounting from North Carolina Agricultural and Technical State University and an MBA from the University of Maryland.

Damon Lester, who was succeeded by Fields as president and is now NAMAD's vice chairman, told Automotive State of the Union's "In The Dirt with ASOTU" podcast that Fields was found through an executive search firm and was one of about 115 to 120 applicants.

How did Fields stand ou…

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