The Federal Trade Commission followed its June proposal to regulate dealership advertising and add-on products with an Oct. 20 plan to curtail bait-and-switch pricing and charges for valueless items across multiple industries.
"The FTC's at it again," said Randy Henrick, a compliance attorney for Ignite Consulting Partners.
The FTC auto retail plan unveiled in June sought to combat bait-and-switch advertising with a requirement for dealerships to disclose an "offering price" — an out-the-door amount before government fees or taxes the retailer would honor for any consumer. Dealerships also would be banned from selling any accessories or finance and insurance products that "do not provide coverage for the vehicle, the consumer or the transaction, or are duplicative of warranty coverage for the vehicle."
The FTC on Oct. 20 followed up its dealership-specific bait-and-switch regulations by starting on rules to attack what it called "…