MUNICH — Mini seeks to revive its flagging fortunes and shed its quirky status in the U.S. by giving Americans more of what they want. The BMW-owned compact car brand will up-size its largest model — the Countryman — and electrify it.
The redesigned crossover, available in combustion engine and battery-powered versions, shares a platform with the subcompact BMW X1 Series. The electric 2025 Mini Countryman SE ALL4 arrives in U.S. stores in September 2024.
Pricing was not disclosed.
The electric Countryman is the second volume EV from the Mini brand, which has seen U.S. sales tumble 32 percent since 2018. The British marque plans to go all-electric by 2030.
"We're at the start of what is the most significant evolution of our product portfolio since we launched (in the U.S.) in 2002," Michael Peyton, vice president of Mini of the Americas, told Automotive News.
Mini has announced it is also planning a subcompact crossover and a Cooper SE rep…