As new tariffs take hold under the second Trump administration, supply chain leaders are once again facing disruption. For retailers, the message is clear: reactive supply chains will struggle, but proactive ones can stay ahead.
According to Gartner’s Gerhard Grimm, retailers should align their operations with one of four supply chain profiles—each offering a different strategy for managing tariff risk.
Design: Retailers focused on innovation can reduce tariff exposure through product design and sourcing changes. That could mean switching to lower-duty materials or sourcing from countries with better trade terms. Durability: For companies committed to long-term sustainability, durability means investing in alternative sourcing and regional production. Some are using Foreign-Trade Zones or building partnerships with local farms to reduce their reliance on imports. Deferment: Retailers in highly tariff-sensitive sectors may choose to wait and see, holding off on bi…