Six years after personal tragedy inspired a mission to end distracted driving, Steve Kiefer said his foundation has made progress despite Michigan roads being as dangerous as ever.
The Kiefer Foundation was launched after Kiefer's son Mitchel was killed in a car crash caused by a distracted driver in 2016, shortly after he graduated from Detroit Catholic Central high school in Novi.
Earlier this year, 59-year-old Kiefer quit his job leading international operations at General Motors to focus full time on the cause. For the auto industry veteran, the joy of the holidays comes with a reminder of what's missing.
"One thing I often say to people is, 'Why does it take losing somebody to change your behavior?'" Kiefer said. "So many people will hear this story and think, 'Oh my God, I feel bad for them, that's terrible.' But it doesn't really change behavior until someone you know is impacted."
As car crashes and distracted driving spike during the ho…