This month's CES seemed to set a high-water mark for auto events since the start of the pandemic, with four important or interesting concept car reveals and keynotes from the likes of Stellantis' Carlos Tavares and BMW's Oliver Zipse. What it doesn't do is move the metal.
CES has emerged in recent years as the most significant global auto show: It draws the most media, an array of CEOs, and significant announcements about strategy and product intent that is sadly lacking from most of the once-great shows in the U.S. and overseas.
That's not to be ignored, but neither is the importance of auto shows of the more humble tradition: Putting the butts of potential consumers into the seats of vehicles available for sale at a neighborhood dealership.
The reality is that throughout most of America, auto shows are run by dealers. So they put the focus on consumers and their needs. Dealer-run shows also typically exclude brands that don't have franchisees, such a…