LAS VEGAS -- Computing power delivered by chip supplier Qualcomm will help Volvo to create new revenue streams in an era when cars last longer, the automaker said at the CES technology show here.
Volvo will use Qualcomm’s Digital Cockpit backed by a high-power chip to offer subscription features in its new EX90 full-electric crossover.
“We will see cars that need to last longer and more of the value is driven by software, so we will need to find new business,” Martin Kristensson, Volvo's head of product definition and partner management, said at a media event held with Qualcomm on the sidelines of CES last week.
“Certainly, there is an opportunity for subscriptions for some of features in the vehicle,” he said.
Kristensson described the EX90 as the company’s first “software-defined” vehicle into which new features can be added over time, as well as upgrading software and hardware.
Features that Volvo could monetized over time include audio …