CentralBDC today announced the acquisition of its third comapny, AutoAwards. A leader in automotive and marine dealership loyalty marketing, AutoAwards has longstanding relationships with many of the most successful dealer groups and OEMs. The company joins the growing portfolio that already includes PowerBDC and Better Car People, further solidifying the mission to create a world-class customer engagement platform that focuses on improving how automotive OEMs and retailers communicate with consumers.
Our goal is to help our dealers and OEMs become more profitable by providing the absolute best customer engagement technology. AutoAwards is a perfect addition. Their proven technology helps further drive and increase customer loyalty, establishing thriving dealerships and happy repeat customers.
AutoAwards, which has a thirty-year history in the automotive industry, is a perfect strategic addition. Its loyalty programs help foster and maintain long-term…