Mercedes-Benz has significant fresh models coming to showrooms this year, it told dealers at the make meeting — a meeting in which some lamented they are frustrated they can’t get the inventory they want.
Mercedes’ luxury products are chock-full of technologies and features and, like other manufacturers, shortages of critical semiconductors to create dealer orders.
“We’re already in a much better shape than we were 12 months ago,” said Senol Bayrak, Mercedes vice president of sales, after the meeting. “But we do face challenges, and we’re working to make our whole value-added chain more efficient in getting cars from the factory to dealers.”
The company told dealers at the meeting that a redesigned GLC SUV will arrive in the first half of this year. The GLC is the brand’s No. 1 selling nameplate. The new EQE SUV will also reach dealerships this year.
Mercedes also reported on the launch of a new networkwide support model for dealers that i…