Porsche dealers came to the brand's make meeting at the NADA Show with one thing on their minds — product supply, or the lack thereof.
Most questions from retailers centered around the sports car maker's sales and production outlook, Mike Sullivan, Porsche Board of Regents chairman, told Automotive News.
The dealers' message to the factory was: We need more cars.
For a niche purveyor of six-figure, high-performance metal, tight vehicle supply is typically a feature, not a bug. Scarcity creates desirability and lifts profitability.
Porsche is the master of the "one-short model," said Sullivan, referring to the brand's desire to build one car fewer than the market demands.
But in the era of microchip shortages and COVID-19-related production disruptions, it's more like "10 short," said Sullivan, managing partner of the LAcarGuy group and dealer principal of Porsche South Bay in Hawthorne, Calif.
A…