Why Lead Quality and Connected Deal-Making Solutions Matter in 2023

Introducing Autotrader’s newest whitepaper Not All Leads Are the Same...Why Lead Quality and Connected Deal-Making Solutions Matter in 2023.

Inside you’ll discover the new way forward for today’s successful dealers to redefine or reinvent their digital future including:

1. Strategies and solutions you should be focused on in 2023

2. How to close faster and more profitable deals

3. How to calculate the true cost of a lead to your dealership

4. What connected data is and how it drives intelligence and capabilities

5. How Autotrader leads stack up against the competition

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2023 Honda Accord will be sales booster, EV recruiter

The redesign of Honda's 11th-generation Accord likely started well before COVID-19 became a global business disruptor, but the sedan's launch could not be timelier.

Not only will it help boost Honda brand sales back over 1 million in 2023, company officials say, it will also help Honda hold onto would-be EV buyers while it prepares to transition to a more electric lineup.

Honda brand sales barely topped 880,000 last year, down from 1.3 million a year earlier. The automaker says the Accord will be critical in getting it back on track as it eyes a 25 percent sales lift this year.

"We're on a path to get back towards that larger volume," Lance Woelfer, assistant vice president of Honda national auto sales told Automotive News. "It's part of the 20 to 25 percent growth we've been communicating to the dealers, so we expect significant growth in the Accord."

Woelfer declined to confirm a specific figure for the redesigned nameplate, but a 25 percent in…

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VC firm sees range anxiety, grid problems, hampering EV adoption this year

The U.S. is not investing enough money in its electric vehicle charging infrastructure and it's contributing to American drivers' "range anxiety," a major hindrance to consumers adopting EVs en masse, according to a report issued by UP.Labs, the transportation and mobility division of venture capital firm UP.Partners.

Historically, the cost of EVs has been the main reason many Americans have avoided them. However, internal combustion engine and full battery electric vehicles are reaching price parity but that could change because battery costs rose significantly in 2022, said UP. Partners, which has invested in companies that have partnerships with Toyota and Porsche.

The Santa Monica, Calif. venture capital firm's 123-page The Moving World Report: 2023 Macro and Micro Trends in Mobility covers the automotive, aviation, logistics, and e-bike sectors.

When it comes to EVs, a shortage of raw materials, ongoing global supply chain turmoil and an overloaded…

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GM releases Netflix-themed Super Bowl ad starring Will Ferrell

As General Motors puts its electric vehicles in Netflix shows, the automaker and streamer will pay close attention to context. So, for instance, jamming one into “Stranger Things” — set in the 1980s when mainstream EVs were unheard of — makes no sense. And squeezing another into the 1800s world of “Bridgerton” would be even more preposterous.

Will Ferrell makes these points in the automaker’s Super Bowl ad, which was released today and plugs the deal GM and Netflix announced last week. “Should they add EVs everywhere? They shallan’t,” he says in one scene, as he clumsily tries to fit into the Regency-era England set of “Bridgerton.” Similarly, “Stranger Things” character Erica Sinclair tells him in her sassy style that he is “ruining the show” when he shows up dressed as Dustin Henderson in a Chevy Silverado EV.

The ad goes for plenty of laughs, including one scene that shows Ferrell being attacked by zombies from “Army of the Dead.” But GM is using it f…

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Flo to launch redesigned fast chargers

Electric vehicle charging company Flo plans to launch Flo Ultra, a fast charger designed for safety and accessibility with two charging ports per unit, next year.

"As new EV drivers hit the road, they will be looking for fast charging that is safe, accessible, convenient, intuitive and reliable," Nathan Yang, FLO chief product officer, said in a statement Tuesday. "This is why we designed FLO Ultra – to provide the ultimate EV charging experience."

Flo Ultra chargers will refuel most electric vehicles to 80 percent in 15 minutes, the company said. If the lineup of chargers is available when one driver pulls up, the charge will be faster than when multiple drivers charge at once.

The Flo Ultra fast chargers will not replace Flo's standard, utilitarian chargers. The company will continue selling both. The Flo Ultra chargers will meet the National Electric Vehicle Infrastructure Program's minimum standards when they launch in 2024.

In a survey of abo…

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Electrify America names Robert Barrosa next CEO; Palazzo to take EV post at VW

Electrify America has tapped Robert Barrosa, who leads the charging company's infrastructure development and product planning, as its next president and CEO.

Current president and CEO Giovanni Palazzo will become chairman of Electrify America's board and global senior vice president of charging and energy for parent company Volkswagen Group.

Palazzo, 48, will take his chairman post Feb. 15 and begin his job at Volkswagen July 1. Barrosa, 48, will assume his role as Electrify America president and CEO June 1, the company said in a statement Monday.

Barrosa is the senior director of sales, business development and marketing for Electrify America. He leads business and infrastructure development, product planning, business partnerships, marketing and e-commerce.

Barrosa also manages Electrify America's home, commercial and energy services. He has been with the company since 2018, focusing on technology, energy management, product planning and infrast…

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Column: Canada’s minerals advantage over the United States? Regulatory speed

As the North American auto industry scrambles for local sources of battery minerals to meet ravenous electric-vehicle demand, the first in a series of Canadian lithium mines is scheduled to begin ramping up production.

Before the year is out, the North American Lithium mine in Val-d’Or, Que., is expected to be sending shipments of the highly sought battery metal to Tesla.

The milestone, which comes as similar projects in the United States sit in regulatory or legal limbo, illustrates how Canada’s resource-heavy history is giving the country a leg up over its neighbour to the south.

In fact, the Quebec mine’s tie-up with Tesla came at the direct expense of the United States.

Piedmont Lithium Inc., a co-developer of the Quebec project, struck an initial supply deal with Tesla in 2020. It had planned to ship lithium to the EV maker from another of its developments in North Carolina starting in mid-2022. But permitting issues at that project have led …

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DAILY DRIVE PODCAST: February 6, 2023

Jay Maxwell with the Costco Auto Program talks about how tight inventory at dealerships has the unit promoting service work. Renault and Nissan have signed a deal to reshape their alliance. Ford cuts bonuses for top executives after a frustrating year. And Stellantis buys Super Bowl ads for Jeep and Ram.

How do I subscribe?

Can't wait to hear the next episode of "Daily Drive"? Subscribe through a podcast app to receive episodes days in advance. If you don't have a podcast app already, here are some options. 

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Rebalanced Nissan Alliance brings Renault to U.S. doorstep for first time in decades

TOKYO – The restructuring of the Renault-Nissan alliance brings the French automaking partner to America’s doorstep for the first time in decades with localized production in Mexico and opens the door for junior alliance player Mitsubishi Motors to expand in North America.

Under the new agreement announced Monday in London, the Franco-Japanese partners outlined a raft of new joint-business projects, several of which centered around Latin America.

In Mexico, Nissan will produce a new model for Renault making it the first Renault vehicle produced there in 20 years. Renault Group models were last sold north of the border in the U.S. in the early 1990s, but CEO Luca de Meo said there are no imminent plans to reenter that market.

The repositioning comes despite the French automaker’s recent announcement that it plans to leverage the U.S. market as a key revenue driver for its Alpine sports car brand. The company want to sell two models in the U.S., including…

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Ghosn’s automaking dreams disappear with Renault-Nissan revamp

The restructuring of the Nissan and Renault  alliance is not the legacy Carlos Ghosn had in mind.

The announcement Monday that Renault will gradually reduce its stake in Nissan is a repudiation of the former chairman’s plans to more closely unite an alliance the executive spent almost two decades building.

Instead, the companies are choosing more independent paths to navigate the technological and geographical shifts reshaping the global car industry.

Renault is splitting into two main businesses, one focused on electric vehicles and another on automobiles with legacy combustion engines.

Nissan has long sought greater independence since Renault saved it from financial ruin with a well-timed cash injection in 1999 and sent in Ghosn to turn the business around.

The workaholic Brazilian-Lebanese executive, who spent much of his time jetting between the automakers’ headquarters and factories, was the glue holding together the alliance, w…

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How Renault’s de Meo aims to move Nissan alliance beyond ‘compromise’

Renault CEO Luca de Meo worked for more than eight months to reboot the automaker’s alliance with Nissan Motor Co. to move beyond a "culture of compromise" that had been the status quo in recent years, he said.

In de Meo’s view, a merger was previosly seen as the ultimate goal of the alliance, and as a result many projects between Nissan and Renault were done with that in mind rather than for sound business reasons.

"It forced a culture of compromise, which is not the optimal solution," de Meo told Automotive News Europe in an interview late last year.

The two companies concluded negotiations last month to rebalance their cross-shareholdings, with each holding 15 percent of the other, and with 28 percent of Nissan that Renault holds put into a French trust. The trust can sell down that stake as market conditions warrant. 

In addition, the companies agreed to work on five new joint projects, and Nissan will take a stake of up to 15 percent in…

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Renault-Nissan’s new alliance: key joint projects

Renault-Nissan's reshaped alliance will include the following key projects:

Europe

Renault, Nissan to consider sharing 800-volt architecture for electric cars. Renault, Nissan to explore collaboration on the next-generation compact electric cars beyond 2026. Maintaining plans for a new Nissan small electric car (Micra successor) to be based on CMF-BEV platform and built at Renault's ElectriCity facility in France starting in 2026. Renault to launch on the LCV market starting in 2026 the FlexEVan as its first software-defined vehicle and share it with Nissan in Europe. Mitsubishi ASX and Colt will share CMF-B platform with new Renault Captur and Clio. Renault, Nissan considering joint charging infrastructure in Europe at Renault and Nissan dealerships. Renault, Nissan and Mitsubishi to increase shared sales outlets in key markets.

Latin America

A new half-ton pickup, developed by Renault and shared with Nissan in Argentina. Continued collaboration on the Nis…
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