A consortium of some of the world's biggest automakers is investing in a holographic head-up display technology startup.
Hyundai Mobis, the parts and service affiilate of South Korean automaker Hyundai Motor Co., led a $50 million series C funding round valuing the United Kingdom's Envisics at $500 million.
Envisics develops augmented reality head-up displays or AR HUD, an advanced display technology that some automakers are planning to install in new models in the coming years.
The fresh funding will be used to speed up the product development and delivery of displays to automakers.
General Motors will be the first automaker to feature Envisics' second-generation AR-HUD technology in its electric Cadillac Lyriq 2024 model.
"Our collaboration with Envisics is moving into production this year, as we add AR-HUD technology to the all-electric 2024 Cadillac LYRIQ," Sandy Lipscomb, senior manager for Ultifi Design at General Motors, said in a ne…