I still remember Lee Harkins' warning in September when I interviewed him for a segment on customer retention for our old Fixed Ops Journal Forum.
He didn't say it in any hysterical way; Harkins, CEO of dealership training company M5 Management Services, is not one for histrionics. Instead, he calmly stated in his Alabama drawl that dealership service departments were about to get hit with a 2-by-4 between the eyes.
And it made sense. Dealerships rely on new vehicles under warranty to return for service for at least the typical three years of coverage. But with fewer vehicles being sold the past couple years because of chip shortages and kinks in the supply chain, that means fewer vehicles under warranty coming in for maintenance and repairs.
In today's newsletter, read Ken Wysocky's story with Harkins' insights, learn why it's important to work on customer retention now and hear from service managers and directors on how they're trying to counteract the…