CARLSBAD, Calif. — The plug-in version Toyota's redesigned Prius sedan, the 2023 Prius Prime, is now able to travel up to 44 miles on battery power alone when its larger battery is fully charged and will start at $33,445 — both up substantially from the current generation model it is replacing.
The 2023 Prius Prime's stem-to-stern upgrade follows that of its traditional hybrid namesake, which went on sale earlier this year. Toyota — which is still being hampered by production issues — believes it can sell about 10,000 plug-in versions of its groundbreaking hybrid this year and about 15,000 next year, despite a 12 percent year-over-year jump in the starting price over the outgoing model.
The big change from the outgoing Prius Prime is a larger 13.6-kWh lithium ion battery paired with a more powerful 2.0-liter four-cylinder engine, enabling the 2023 model to travel an extra 19 miles on battery power alone, compared with the current generation's 25-mile range.
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