The industry disruption that followed the COVID-19 pandemic, which left dealership lots bare and shoppers struggling to find cars, has turned the buying process on its head.
"Customer service everywhere has gotten significantly worse since the pandemic," said Matthew Phillips, CEO of Car Pros, a dealership group operating seven stores in California and Washington.
"Organizations that can get customer service right have a unique opportunity to especially 'wow' customers, because people in general and in the dealerships — their expectations have been lowered," he said.
That's why Phillips — a second-generation car dealer who spent the bulk of his career on the operations side as CFO and in human resources, IT and risk management — is now focused on elevating customer service across the retail group. And he's doing it by training staff to simply listen with empathy to understand what each customer's needs and wants are.
Phillips graduate…