TOKYO — Toyota Motor Corp.'s CEO on Friday gave a stark assessment of the Japanese automaker's work ahead in China, saying it must move faster as competition in the world's biggest auto market surges.
Toyota is under pressure in China from local brands such as BYD Co. that have moved aggressively in tapping into the country's growing market for battery-powered and plug-in hybrid electric vehicles.
"We need to increase our speed and efforts to firmly meet the customer expectations in the Chinese market," Toyota CEO Koji Sato, said during a roundtable interview with members of the foreign media in Tokyo.
"Considering the impact of the Shanghai motor show, I believe China will become an advanced market for EVs."
The world's biggest automaker by sales used the Shanghai auto show this week to unveil two new EVs, a move that will double the number of EVs it markets in China under its mainstream brand.
The company said this month it will la…