Tesla Inc. has been cutting prices this year to bolster sales of its aging EVs, but that has also likely reduced its industry-leading profit margins. That volume-over-profit approach will be the major focus of its first-quarter earnings report Wednesday.
The EV maker likely sold 161,630 vehicles in the U.S. in the January-March period, according to Cox Automotive, which represents a 25 percent increase compared with a year earlier but far below CEO Elon Musk's 50 percent global growth target.
Tesla doesn't break out U.S. sales but reported global deliveries of 422,875 for the first quarter, a 4.3 percent increase compared with the previous quarter. That increase suggests that price cuts were necessary to maintain growth amid rising EV competition.
At the same time, Tesla is expected to report auto gross margin of 23 percent after the market close Wednesday, according to a Visible Alpha survey of market analysts. A year earlier, Tesla reported a 33 perce…