Temu Loses More Than Half Its U.S. Shoppers After Tariff Hike

American shoppers love a bargain, but Temu’s new tariffs are a deal-breaker.

The Chinese-owned discount shopping app has lost 58% of its daily U.S. users since March, Reuters reported this week, citing data from app analytics firm Sensor Tower. The sharp drop comes as higher tariffs on Chinese goods and the closure of a key trade loophole drive up prices and shipping costs.

The end of the so-called de minimis loophole, which had allowed cheap, direct-to-consumer shipments from China to enter the U.S. duty-free, went into effect in March. Since then, Temu’s daily active users in the U.S. have fallen from about 70 million to under 30 million.

“Trade policy changes, including the elimination of the de minimis exemption, have significantly impacted cross-border e-commerce platforms like Temu,” Dr. Paul Carter, CEO of Global Wireless Solutions, told Reuters.

Temu had relied on rock-bottom prices and free shipping to fuel its U.S. rise. But new tariffs …

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Supply Chain 101: What’s a Freight Broker and How Do They Work

Freight brokers play an important role in helping companies move goods. But what exactly do they do? In this Supply Chain 101, we’ll break it down: how freight brokers work, how they differ from other players in transportation, and when it makes sense to use one.

What Is a Freight Broker?

A freight broker acts as a middleman between companies that need to ship goods (shippers) and transportation providers (carriers). Brokers don’t move freight themselves. Instead, they help shippers find reliable carriers to haul their loads.

How Do Freight Brokers Work?

Freight brokers maintain a large network of trusted carriers. When a shipper needs to move a load, the broker quickly matches that shipment with an available truck, negotiates the rate, and manages the paperwork.

In return, brokers earn a fee or commission, typically by charging the shipper a rate and paying the carrier a portion of that rate, keeping the difference as their margin.

Freight Broker vs…
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Trump’s 50% Steel Tariffs Face Growing Industry Pushback

President Trump’s decision to double tariffs on imported steel and aluminum — raising them from 25% to 50% — is generating strong reactions across the supply chain, manufacturing, and logistics industries. The move, announced at a rally in Pennsylvania, is intended to support the U.S. steel industry and domestic production. However, many experts warn that the tariffs could drive up costs, strain supply chains, and invite retaliatory measures from key trading partners.

The new tariffs, which will take effect on June 4, follow recent tensions over global steel production and trade imbalances. The policy also comes at a time when industries that rely heavily on steel and aluminum—including automotive, construction, and packaging—are already facing rising costs and supply chain disruptions.

Supply chain voices are raising concerns about the new steel and aluminum tariffs. Here are some of their reactions:

Michael Knight, President & CEO, Endries Internat…

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Supreme Court Could Decide Fate of Trump-Era Tariffs This Summer

One day after a three-judge panel at the U.S. Court of International Trade (CIT) ruled that President Trump had misused the International Emergency Economic Powers Act (IEEPA) of 1997, in steps he took to implement tariffs on various consumer and industrial products, including the 10% global tariff on U.S. trading partners, 25% tariffs placed on Canada and Mexico, 30% tariffs on China related to fentanyl and border crisis concerns, the elimination of the de minimis exemption on imports from China and called for a permanent halt of the majority of tariffs and also ruling against future modifications against them, the White House received a reprieve one day later.

That reprieve came in the form of a temporary stay of the White House’s tariffs, following an appeal made by the U.S. Department of Justice to the U.S. Justice Department to the Court of Appeals for the Federal Circuit, which reinstated the tariffs as the appeal is considered, prior to this case moving to the …

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Donald Trump’s Trade Tariffs Overturned by Federal Trade Court

A U.S. trade court has struck down most of President Donald Trump’s wide-ranging tariffs, dealing a major blow to one of his key economic policies. The Court of International Trade ruled that Trump exceeded his authority by using emergency powers to impose tariffs on imports from nearly every country in the world.

A three-judge panel said the president’s use of the 1977 International Emergency Economic Powers Act (IEEPA) didn’t give him the right to set trade policy without Congress. “The Worldwide and Retaliatory Tariff Orders exceed any authority granted to the President by IEEPA to regulate importation by means of tariffs,” the court wrote.

The ruling leaves in place older tariffs Trump imposed using a separate law tied to national security, covering imports of steel, aluminum, and autos. But the rest—including the so-called “Liberation Day” tariffs—are now blocked.

Trump used tariffs as leverage in trade talks and said they would bring back manufactu…

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CMA CGM to Build $600M Container Port in Northern Vietnam

CMA CGM is making a major move in Vietnam, investing $600 million to build a new deep-water terminal in Haiphong, a growing industrial hub in the country’s north.

The global shipping company has signed a partnership with Saigon Newport Corporation (SNP) to design, build, and run the new terminal. Located in Haiphong’s Lach Huyen area, the facility will be able to handle 1.9 million TEUs and is expected to open in 2028.

CMA CGM said the project is meant to keep up with the rising number of containers moving through northern Vietnam, one of the fastest-growing regions in Southeast Asia.

“This partnership will enable CMA CGM to secure long-term capacity in a region that has become central to Asian supply chains due to its rapid industrial and logistics development,” the company said in a statement.

The terminal will join CMA CGM’s existing port operations in southern Vietnam, where the company already has stakes in the Gemalink terminal in Cai Mep an…

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DHL and Shopify Team Up to Speed Up International Shipping

DHL Group is partnering with Shopify to help merchants ship products more easily across borders. The partnership connects Shopify sellers directly to DHL’s global shipping network through the Shopify Shipping platform, cutting out extra steps and making international delivery simpler and faster.

With DHL already built into Shopify, sellers won’t need to sign up separately with a shipping company or figure out international customs on their own. Instead, they’ll have one place to manage shipping, including taxes, duties, and paperwork.

“As the world’s leading logistics company, DHL connects merchants to their end customers through our extensive network spanning 220 countries and territories,” said Katja Busch, Chief Commercial Officer at DHL. “We know that navigating customs clearance, duties, and tax compliance, in addition to finding a dependable delivery partner, can be complex without expert assistance. The partnership between DHL and Shopify allows merchant…

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WiseTech Acquires e2open for $3.25B to Expand U.S. Presence

WiseTech Global is making a major push into the U.S. market with a $3.25 billion deal to acquire Texas-based logistics software company e2open. The all-cash acquisition will bring on more than 5,600 customers, connect 500,000 businesses, and strengthen WiseTech’s reach in global supply chains.

WiseTech will pay $3.30 per share, and the deal already has support from a majority of e2open’s shareholders. Pending regulatory approval, it’s expected to close in the first half of 2026.

“This is a strategically significant step in achieving our expanded vision to be the operating system for global trade and logistics,” said Richard White, WiseTech’s Founder and Executive Chair. “E2open brings to WiseTech several well-established, complementary products. This will enable WiseTech to create a multi-sided marketplace that connects all trade and logistics stakeholders to efficiently offer and acquire services, removing complex disconnected processes and driving visibilit…

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Tariffs Risk Derailing U.S. Supply Chain Growth, NAW CEO Warns

President Trump has a bold and ambitious vision to revitalize the American economy – one built on global competitiveness and U.S. strength. But unless we move quicker to finalize new trade agreements, that vision risks being derailed by the growing burden of extended tariffs.

Wholesaler-distributors sit at the center of the supply chain. When costs rise for us, it has a domino effect touching every sector from manufacturing and retail to construction and healthcare. A recent survey conducted by the National Association of Wholesaler-Distributors (NAW) found that despite progress being made on some trade negotiations, tariffs, particularly stacking multiple tariffs on Chinese goods, are driving up costs, disrupting operations, and slowing momentum not just within the supply chain but across the entire economy.

The effects are already visible. One-third of distributors report they are seeing price hikes of 25% or more due to tariffs, and near…

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How Tariffs and Trade Policy Are Shaking Up U.S. Logistics

With new tariffs taking effect, trucking rules shifting, and global shipping disruptions growing, U.S. supply chains are facing a challenging summer. Karl Fillhouer, Vice President of Sales and Operations at Circle Logistics, shares his take on what these changes mean for freight volumes, logistics planning, and the months ahead.

Supply Chain 24/7: What is your initial reaction to the 90-day tariff reduction agreement between the U.S. and China?

Karl Filhouer: This temporary easing is a cautiously positive step; however, a short-term ‘fix’ will not compensate for the long-term damage being done with our trading partners from around the globe. The U.S. is dependent on China and other global trading partners, whether we want to admit it or not, at least in the short term. These tariffs, in my opinion, will ultimately increase the cost of living in the U.S.

SC247: How might this temporary easing of tariffs influence shipping volumes and logistics operations…

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Apple Expands India Manufacturing Despite Trump Pushback

Apple is doubling down on India as a major hub for making iPhones. Foxconn, the company that builds most of Apple’s phones, just announced a $1.5 billion investment in a new plant near Chennai. The new facility will make display modules—key parts that go under the iPhone’s screen and handle touch, brightness, and color.

This is Apple’s latest move to shift some of its manufacturing out of China, where most of its devices are still made. However, the shift is drawing criticism from U.S. President Donald Trump, who wants Apple to bring jobs back home. “We are not interested in you building in India,” Trump said last week, calling out Apple and CEO Tim Cook.

Even with that pressure, Apple is moving forward. A filing on the London Stock Exchange confirmed Foxconn’s India unit, Yuzhan Technology India, will receive the $1.5 billion investment. Two government officials told the Financial Times that the money will go toward building a display module plant at the ESR O…

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Shein to Open Massive Vietnam Warehouse Amid Rising U.S. Tariffs

Fast-fashion giant Shein is leasing a massive warehouse near Ho Chi Minh City, Vietnam, according to a Reuters report citing sources familiar with the deal. The move is to avoid rising U.S. tariffs on Chinese imports.

This will be Shein’s first warehouse in Vietnam. The facility, which covers about 15 hectares—or roughly the size of 26 football fields—will serve as a storage and distribution hub for clothing before it’s shipped out. Shein has also been looking to lease more space in southern Vietnam.

The warehouse deal comes just weeks after the U.S. ended a key trade exemption for Chinese goods known as the “de minimis” rule. That change hit Shein hard, as the company relies heavily on low-cost shipments from China. As of now, Vietnamese shipments under $800 still enter the U.S. duty-free.

“It would be dangerous for them not to diversify,” said Manish Kapoor, CEO of e-commerce logistics firm Growth Catalyst Group. He added that his team is telling clien…

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