Cars.com launched a business intelligence system called Prizm to give dealerships more data about the performance of their marketing efforts and products.
The Chicago company’s Dealer Inspire unit, which provides dealership software tools, said Prizm will allow dealers to track data about such things as marketing spending, marketing effectiveness, website performance and online chats across an entire dealership group within a single database. If changes are needed, the system offers recommendations, Dealer Inspire CEO Joe Chura told Automotive News.