Eleven Petra Automotive products will be launched under the Mopar brand for Chrysler, Dodge, Jeep, Ram and Fiat dealerships in the U.S., Canada and Mexico, the Cypress, Texas, company announced this month.
The Petra products offered by Mopar include chemicals to help maintain the fuel system, diesel fuel system and air conditioning system of the vehicles serviced. Mopar hopes to increase fixed ops profits for participating dealerships by offering the premium products.
Petra will provide training to Stellantis dealership technicians on how to use the application tools and cleaning products properly, train advisers on how to best offer these services to the customer and provide any necessary point-of-service materials. Qualifying Stellantis dealers also will receive factory rebates and loyalty benefits. Dealerships new to the program can receive free equipment with their initial qualifying purchase.
“We are honored to have 11 of our products selected to be a part of the Mopar chemical program,” said Petra CEO Arnold Gacita. “Our aim at Petra is to always perform and partner at a level above expectations to bring about the best success for our dealer partners. Our premium products, combined with proper training and promotional support, will be giving these fixed ops departments all the tools needed to provide an excellent experience for their customers.”
Petra Automotive offers a complete lineup of more than 360 premium automotive service and car-care products available through more than 3,000 automotive dealerships in the U.S. and distributes to 38 countries worldwide.