Genesis has spent the past 24 months positioning its lineup, growing its sales volume, launching electric vehicles and opening standalone retail locations — all steps dealers say are imperative to its credibility as an authentic premium brand.
While a convertible roadster or crossover coupe are likely part of its road map, its lineup is expected to remain curated and small, with a sprinkling of niche products that build on its proven formula of sporty sedans and sleek crossovers.
Genesis may start moving its vehicles onto electric platforms in 2026, coinciding with the sell-down of gasoline models. Its ramp-up of launch activities for EVs could start in 2024.
Hyundai Motor North America CEO Jose Muñoz has said the Genesis brand could benefit the most from the Metaplant, Hyundai Motor Group’s EV and battery complex under construction outside Savannah, Ga.
Three of the six models that will be assembled at the Metaplant could wear the Genesis badge: the G70, GV70 and the GV80. Those Genesis electric vehicles will be produced in lower volumes than the mainstream Hyundai and Kia models to be built there, but they will help it phase out the sale of new gasoline vehicles by 2025 as the brand transitions to an all-electric lineup by 2030. The pricier Genesis vehicles also will yield a higher profit margin.
Now increasingly considered a formative competitor to luxury rivals, Genesis will be one of the first brands to convert its entire lineup from gasoline to electric.
GV90: Genesis is expected to debut a large, dedicated electric three-row crossover in the first half of 2026 possibly designated as the GV90. It would be an upscale counterpart to Kia’s forthcoming EV9 and the Hyundai Ioniq 7 and could leverage Hyundai’s IMA platform, which is the next generation of the E-GMP platform. The GV90 could be assembled in South Korea but is a likely candidate for the Metaplant, which will be up and running by January 2025.
GV80 EV: An electric variant of the GV80 is expected when the midsize crossover is redesigned for its second generation in 2026 and will be one of the four electric crossover Genesis said it will launch by 2027. Its nameplate is unlikely to include the “Electrified” moniker because it will replace the existing gasoline model. It could be a dedicated EV, unlike the Electrified GV70 and Electrified G80, which use multipurpose platforms. The GV80 EV will likely ride on the IMA platform. The coupe variant, which is expected to debut alongside a GV80 refresh in 2024, could go all electric in 2028. Though the G80 EV will represent the G80’s third generation, the platform shift will make it an all-new vehicle.
Electrified GV70: The Electrified GV70 compact crossover, produced at Hyundai’s factory in Montgomery, Ala., went on sale this year. It is the first U.S.-assembled EV from parent Hyundai Motor Group. For now, it’s an electric variant of the gasoline-powered GV70 that rides on a multipurpose platform shared with the Electrified G80, but a dedicated GV70 EV built on the IMA platform is expected to replace both offerings late in 2027. A minor freshen in 2024 is possible.
GV70 EV: A GV70 EV will likely be built on the IMA platform to replace the Electrified GV70 and gasoline-powered GV70 in 2027, coinciding with the timing of a redesign. As part of its naming strategy, when the model launches, Genesis will drop “Electrified” from its moniker because there will only be one offering. Though the GV70 EV will represent the GV70’s second generation, the platform shift will make it an all-new vehicle.
GV60: Genesis’ first dedicated electric vehicle, the GV60 compact crossover, went on sale last year as a smaller, sportier model than the Electrified GV70. It’s now on sale in 23 states. For 2024, the GV60 carries over. It will likely get a freshen in 2025, and a new generation could come in late 2027 on the IMA platform. Genesis will continue to import the GV60 from South Korea.
G90 EV: A G90 EV will likely replace the gasoline-powered large sedan in 2028, timed alongside the launch of the nameplate’s third generation. It will ride on the IMA platform and is expected to be imported from South Korea. It’s unlikely to use the “Electrified” designation because it will be the only offering. Though the G90 EV will represent the G90’s third generation, the platform shift will make it an all-new vehicle.
Electrified G80: The electric midsize sedan went on sale last year and is the battery-powered counterpart of the G80. The Electrified G80 comes only in one trim, powered by an 87.2 kilowatt-hour battery that delivers 365 hp and can travel 282 miles on a single charge. A minor freshen is due this year. Like the Electrified GV70, it is built on a multipurpose platform but is expected to move onto the IMA platform in 2026, timed with a third generation of the G80. At that time, Genesis will likely drop “Electrified” as it will become the only G80 offering.
G80 EV: A dedicated G80 EV built on the IMA platform is likely to replace the Electrified G80 and gasoline-powered GV70 in 2026, coinciding with an expected full redesign.
G70 EV: The second generation of the G70, which should arrive in late 2026, will be a dedicated EV built on the IMA platform. At that time the gasoline-powered G70 will go into sell-down mode. The G70 EV is unlikely to use the “Electrified” designation because it will be considered the only offering in the line when it launches. Though the G70 EV will represent the sport sedan’s second generation, the platform shift will make it an all-new vehicle.
X Convertible: Genesis revealed a sleek open-roof, four-door concept at the Los Angeles Auto Show last year called the Genesis X Convertible. Though company officials said it was meant to tease the brand’s future EV styling, including a new, lighted version of the crest grille, Genesis Chief Creative Officer Luc Donckerwolke said he is pushing hard to get the convertible into production. Dealers have reported that Donckerwolke confirmed they would see the ultraluxe EV in their showrooms at some point, and it will serve as a true halo vehicle for the brand. The X Convertible, or something like it, is expected to launch in late 2026.
GV80: Genesis’ popular midsize crossover is due for a freshen in mid-2024 that will likely
add a five-seat coupe variant like the concept showcased at the 2023 New York Auto Show. For 2024, the GV80 carries over with a standard Wi-Fi hot spot and some convenience feature tweaks to the 3.5T model, including the return of the four-seat configuration for the Prestige Signature package. The GV80’s third generation should come in 2026.
The coupe is expected to remain gasoline-powered until 2028 when Genesis will likely move it to the IMA platform.
GV70: The upscale compact crossover is Genesis’ top seller and put it on the map in terms of style and design. In June, Genesis announced production of the GV70 will move to Hyundai’s U.S. factory where it will be assembled alongside the Electrified GV70. For 2024, the GV70 carries over with a new standard Wi-Fi hotspot and some new convenience and tech features. A minor freshen in 2024 is possible. The second generation is expected in 2027 when the dedicated variant — also the GV70 — comes online. At that time, the gasoline-powered GV70 will go into sell-down mode.
G90: The second generation of Genesis’ flagship large sedan went on sale last year as a 2023 model offering two turbocharged all-wheel-drive powertrains. One uses a 48-volt mild hybrid system and an electric supercharger for 409 hp. Genesis also revamped its exterior styling and added new high-tech convenience features such as single-touch open-and-close doors and a fingerprint-enabled start function. A freshen is expected in the second half of 2025. It’s likely the G90 will transition to an all-electric lineup timed alongside its expected redesign in 2028.
G80: The gasoline-powered midsize sedan could undergo a minor freshen this year. An expected redesign in 2026 will likely see the gasoline model dropped, leaving the all-electric variant as the only offering.
G70: For 2024, Genesis’ entry-level compact sport sedan carries over unchanged. Its next change may not come until its second-generation redesign in late 2026 when the line is expected to go all-electric. Like the GV80, it could be one of the first Genesis nameplates to move to a dedicated electric platform, likely IMA.