Toyota will see several new nameplates and a widening of the brand’s collection of crossovers in the next four years, including new battery-electric offerings, while it also finishes the redesign of its body-on-frame vehicles.
Led by the return of the Land Cruiser nameplate — albeit on a different vehicle — after a three-year absence, the brand will add a square-backed version of the Crown Crossover and an electric three-row crossover over the next three years. A Corolla-based pickup remains a possibility, but its appearance is a work in progress.
Toyota will also remain in the sedan segments, where the departure of most competitors has allowed it to gobble up market share, though look for the product cadence for sedan nameplates to be extended to lower costs.
bZ4X: The electric compact crossover launched in the first half of 2022, but it tripped out of the gate when a stop-sale order was issued because of a problem unrelated to its electric powertrain. It’s the brand’s first product to ride on Toyota’s e-TNGA dedicated electric vehicle platform. It is scheduled for a reengineering in 2026, though an earlier product intervention is possible as Toyota’s battery technology improves.
Electric three-row crossover: Shown in concept form at an event in Japan in 2021, it will be assembled in Toyota’s Georgetown Assembly plant in Kentucky in late 2025 and arrive in dealerships in early 2026. Its batteries will come from a plant under construction in Liberty, N.C., and will give the brand an electric alternative to its popular Highlander and Grand Highlander combustion-powered crossovers.
Electric sedan: While Toyota showed a concept EV sedan in 2021, its potential appearance in the U.S. to sell alongside the popular Camry and Corolla is unscheduled.
Mirai: Redesigned in 2020, the low-volume hydrogen-powered sedan is expected to be freshened in 2025.
Tundra: The full-size pickup is due for a midcycle freshening in 2025.
Tacoma: The redesigned midsize pickup arrives at U.S. dealerships in the fourth quarter with an optional hybrid powertrain tuned for added power, Toyota’s in-house infotainment system and much improved safety and driver-assistance systems. It will be due for a freshening in 2027.
Sequoia: Toyota’s large three-row body-on-frame SUV is due for a midcycle freshening in 2026.
4Runner: The last of the brand’s “Four Brothers” body-on-frame vehicles will make the transition onto Toyota’s global F1 platform in the second half of 2024, when the off-roader will get an optional hybrid powertrain similar to Tacoma, as well as improved infotainment and driver-assistance systems.
Land Cruiser: Returning to the U.S. lineup in the first half of 2024, this Land Cruiser is based on the Toyota Prado, moving the venerable nameplate downmarket from the Lexus GX after a two-year absence from U.S. dealerships.
Corolla-based pickup? A product aimed at the popular Ford Maverick remains under discussion and would likely be built alongside the Corolla in Mississippi if approved. However, it’s not expected in market until at least 2027.
Grand Highlander: The larger three-row crossover began appearing in U.S. showrooms in the second half of 2023 and will be due for a midcycle freshening in 2027.
Highlander: Toyota’s smaller three-row large crossover will get a reengineering in 2025.
Venza: The hybrid-only midsize crossover will get a midcycle freshening in the first half of 2024 and a reengineering in 2026.
RAV4: Toyota’s bestselling nameplate will get a freshening this year, with styling updates and some safety and infotainment upgrades for the compact crossover. It will be redesigned in 2027.
Corolla Cross: Toyota introduced its fifth-generation hybrid system in the 2023 Corolla Cross, which went on sale in July, giving the all-wheel-drive subcompact crossover an extra 25 hp while delivering a 23 percent boost in combined fuel economy over the nonhybrid version. The Corolla Cross will be due for a freshening in 2026.
Crown-based crossover: A square-backed version of Toyota’s low-volume lifted sedan imported from Japan will debut in the U.S. in the second half of 2024.
Sienna: The redesigned minivan arrived in late 2020 and will get a midcycle freshening in 2025, with a reengineering scheduled for 2027.
Crown: The lifted fastback sedan went on sale in late 2022 and will be due for a midcycle freshening in 2026.
Camry: Toyota will reengineer its midsize sedan in the first half of 2024, adding the brand’s in-house infotainment system and its latest suite of driver assist and safety systems, along with significant styling changes.
Corolla: Toyota will reengineer the compact sedan family in 2025.
Prius/Prius Prime: The hybrid family will be due for a midcycle freshening in 2026.
GR Supra: The sports car is due for a midcycle freshening in 2026.
GR Corolla: With a power-dense 300-hp 1.6-liter three-cylinder engine mated to a six-speed manual, Toyota’s hot hatch won’t be due for a freshening until 2026.
GR 86: The sporty coupe is expected to be freshened in 2026.