“There are people that are interested in this career path, but the schooling, the tuition, the investment obviously is a roadblock for a lot of people. So maybe being a little bit more flexible with tuition reimbursement, job guarantee, tool program — something like that to incentivize them to get started with you. And I think you just have to create a culture where their opinion matters and that they have a voice. Doing team-building; we do cookouts. We do a lot of stuff to keep people together and getting to know each other and feeling more confident.” — Debbie Tufts, executive manager at Rudy Luther Toyota near Minneapolis, speaking on the “Get in Her Lane” podcast about combating the technician shortage and attracting more female techs