SUBARU: 11% gain in December, finishes supply-constrained year down 4.7%

Subaru sales jumped 11 percent in December to 56,760 with gains on all models except the Impreza and BRZ. For the year, the Japanese brand’s U.S. sales fell 4.7 percent to 556,581, primarily on production and inventory struggles.

Brands: (Dec) Subaru, up 11%; (2022) down 4.7%.

Notable nameplates (Dec): Forester, down 2.9%; Outback, up 17%; Crosstrek, up 42%.

Incentives: $586 per vehicle, down 59% from a year earlier, TrueCar says.

Average transaction price: $35,408, up 16% from a year earlier, according to TrueCar.

Quote: “Thanks to our stellar retailers, we had a strong finish to 2022,” Jeff Walters, senior vice president of sales, said in a written statement. “In 2023, our customers can look forward to an exciting lineup of Subaru vehicles, including the all-new Impreza arriving later this year.”

Did you know? Subaru ended the year reporting 919 Solterra sales, including 825 in December, after sales of its first BEV were halted by the same monthslong stop sale and recall that impacted its sister vehicle, the Toyota bZ4X.