When developing an effective advertising strategy insights into the intended audience’s preferences are significant reference points. For example, learning that your future buyer audience is interested in more sustainable products helps advertisers understand the messaging and creative that best resonates with their intended audience. Amazon Ads can help advertisers reach audiences through services they frequently use such as shopping on Amazon, listening to Amazon Music’s ad-supported tier, or watching live sports on Prime Video.
Did you know? Amazon’s automotive audience includes over 632,000 electric vehicles owners who have registered their electric vehicle to Your Garage, Amazon’s exclusive source for 1P vehicle ownership audiences and insights.1 And since 2017, the number of EVs in Your Garage has grown by ~20x.2 Amazon can help you reach this audience alongside the Amazon users who are actively researching cars for future purchases.
1 Amazon internal, US only, 2013-08-15 to 2022-01-31
2 Amazon internal, US only, 2017-01-01 to 2022-12-31