Ford’s creation of new business units for its internal combustion and electric vehicles will come with a new organizational structure.
A number of executives will be taking on new responsibilities, effective immediately. Here’s a look at the details.
- CEO Jim Farley will add the title of Model e division president.
- Doug Field, whom Ford hired from Apple last year, will report to Farley. He will lead product creation for Model e as chief EV and digital systems officer and will also will lead development of software and embedded systems for all of Ford. “Designing truly incredible electric and software-driven vehicles — with experiences customers can’t even imagine yet — requires a clean-sheet approach,” Field said in a statement. “We are creating an organization that benefits from all of Ford’s know-how and capabilities, but that can move with speed and unconstrained ambition to create revolutionary new products.”
- Lisa Drake, previously Ford’s North America COO, will become vice president of EV industrialization for Model e and will report to Field. Also reporting to Field is Darren Palmer, who is now vice president, Electric Vehicle Programs, Ford Model e. He previously was Ford’s general manager for battery-electric vehicles.
- Marin Gjaja, a new hire from the Boston Consulting Group, is Model e’s chief customer officer, heading the unit’s go-to-market, customer experience and new business initiatives. He’ll report directly to Farley. The company said Gjaja will work with Ford’s dealers globally to “develop and deploy all aspects of the new customer experience for Ford’s electric vehicle portfolio.”
- The automaker’s traditional internal combustion business will be led by Kumar Galhotra, who was Ford’s president of the Americas and International Markets Group.
- Ford is expected to announce additional hires dedicated to the ICE division at a later date.
- Hybrids and plug-in hybrids will fall under Ford Blue.
- Ford of Europe President Stuart Rowley will report to Farley as the company’s chief transformation and quality officer. He also will be chair of Ford of Europe. Ford said he will “establish quality as a reason to choose a Ford and lead Ford’s drive to improved efficiency, reduced complexity and a lean, fully competitive cost structure across the enterprise.”
- Hau Thai-Tang, chief product platform and operations officer, will become chief industrial platform officer and report to Farley. Ford said he will lead product development, supply chain and manufacturing engineering for combustion products and common systems across Ford Blue, Model e, Ford Pro and the Ford Drive mobility unit.
- CFO John Lawler, Lincoln President Joy Falotico, Ford Credit CEO Marion Harris and Ford Pro CEO Ted Cannis retain their current roles and continue to report to Farley.
- Ford Model e, Ford Blue and Ford Pro will report profits separately by 2023.
- Ford Smart Mobility is now known as Ford Drive.