Summary
- A technology-driven world requires text and email marketing. They are less expensive than traditional media like TV, radio, and newspapers, and they can be effective in engaging potential clients.
But it’s not as simple as sending a message. It’s challenging to create successful email and SMS campaigns while complying with rules, writing compelling text, and distributing the correct message at the right time.
That’s why we produced this guide to help you engage customers.
Key takeaways:
• Email do’s and don’ts
• Texting do’s and don’ts
• Including video in your email and text message marketing
• The right tools for integrated campaigns
• Email and text templates you can start using today + sample subject lines